http://hbr.org/2011/06/defend-your-resea...women/ar/1

Another benefit to understanding women.

John Medina covered ideas of this. He theorized that men and women together rule effectively. I forgot what it said specifically, but he cited the way the brains were developed and wired. A little redundant, I know, but it makes sense. I think the book was Brain Rules. Awesome book. Very very practical information and easily digestible.

Here's a link about the gender information:
http://www.brainrules.net/gender?scene=

(07-10-2011 06:09 AM)Flow Wrote:  http://hbr.org/2011/06/defend-your-resea...women/ar/1

Another benefit to understanding women.

This is some serious sh**. I guess Inclusion of women makes men more competitive to get their attention lol