Next week at this time, I’ll be closing the doors for sign ups on the G3 Program. No, this isn’t a marketing gimmick, it’ll be permanent. I’d like to take a moment to reflect on the successes/failures of the program, as well as talk about the changes and new direction I plan on taking with the next iteration, which will hopefully be ready by the end of the year.
The goal with G3 was ambitious. It was to take any guy, in any situation, and give him the tools and outline the path for him to become at least competent with women in a short amount of time. The program itself is structured on taking a guy from being able to do nothing with women, to eventually being able to sleep with one at the end, hence the name, “Get a Girlfriend, Guaranteed.”
The unique feature of the program was that progressive action was built into it. It wasn’t just enough to read about conversation habits and how to be a more dynamic speaker. At the end, you are given half a dozen interactive exercises and goals to go out and do before moving on to the next step. And each mission is slightly more challenging than the last, designed to build up situational confidence slowly but surely as well as the correct habits through repetition. From there, each step progressed sequentially focusing on a more advanced habit, until finally, and ideally, the user was having dates and hooking up with women.
For example, Step 3 of the program is on approaching. It has 10-15 pages of information on approaching and a couple audio interviews, some infield footage, and then gives the user about 10 goals or missions to go out and do so that he’s able to approach women consistently.
Then you move on to Step 4 which is basic conversational skills, where you’re given another 10-15 pages of material, there’s another audio clip, some more infield footage, and then you’re given another handful of exercises to go out and do.
So on and so on. There are 12 steps in all, from basic mindsets and approaching, all the way up through dates, escalating and sex.
I’ll be honest, the results of the program have been here and there. Some very good. Some non-existent. (None bad, thankfully.) The guys who seemed to benefit the most were guys who already had some level of competence at this stuff — whether natural or learned — but never put the pieces together in a coherent way and therefore never figured out a way to be more consistently successful. Strangely, it seems intermediate guys seemed to get a lot more out of the program than newbies, something which is cool, but I didn’t originally intend. Most of these guys ended up getting laid 1/2 or even 1/3 of the way through the program. A few even got girlfriends.
But many less experienced users worked their way through a small portion of the program and then just stopped. Many of them stopped logging in altogether. Others became seemingly stuck in places. And unfortunately, I don’t think the program addressed these guys’ needs too well.
The guys who just stopped and never logged in, it’d be easy for me to sit here and chastise them for being keyboard jockeys and never working up the balls to get out and do the exercises. But one has to assume they were motivated and prepared at one point. They paid money for access after all. And I made it clear in the sales video that they will be expected to get off their ass and do something. So I choose to take the responsibility here. I didn’t engage them well enough or present exercises and activities that appealed to their needs well enough.
The segment of guys who DID go out and try to do the exercises but just got stuck, the vast majority of these “stuck” moments occurred in either the approaching and conversation segments of the program. In hindsight, when creating exercises and goals to “stair-step” guys into becoming good at something, it appears that the exercises and activities in these sections sometimes made too large of leaps in difficulty in one to the next.
For example, one of the moderate approaching exercises may to stop and ask 10 women for directions and then ask them how their day is going. Then the next exercise would be to stop approach 5 women directly. Apparently, for a lot of guys, a jump like these between the individual exercises were too great, and they’d never work up the nerve to do the second one despite doing the first one repeatedly. Or they’d try, freak out, and fail and give up the program. I’m also going to assume that a lot of the keyboard jockeying guys who just dropped out entirely did so because they took one look at the exercises, became way too intimidated, decided that it was too hard, and then I never heard from them again.
So with all of that said, I’m closing the doors on the G3 program. Current members will remain members and can still use it, but sign ups will be closed next Saturday, September 24th. The reason is I am currently building a new series of online coaching programs. They’ll be structured the same way as G3, but will more specifically focused and attempt to remedy some of G3′s flaws. Call the new programs “G3 2.0″ if you’d like, although they’ll be named something else entirely. Some brief details about the upcoming programs:
- Three separate programs on approaching, conversations, and attraction – It became clear pretty quickly with G3 that most guys signed up to address one specific problem area they had. As much as I enjoyed putting together a total A-to-Z course on improving with women, the majority of guys who joined, joined specifically to work on either approaching, conversations or attraction/escalation. As a result, most guys ended up skipping around or skipping steps entirely. Which is fine. I guess it was a bit naive of me to assume that everyone would follow everything in sequential order.
This will also allow me to “max out” certain areas. One weakness of G3 is that it merely gets a user competent in everything rather than mastering something specific. It helps you to get just good enough at approaching, just good enough at conversations. The new programs will be far more robust and can max you out in any given area. So you won’t just be able to approach, but you’ll be able to approach anywhere, any time, any situation.
- Less material, more interactive – Despite G3′s emphasis on action over intellectualizing, the damn thing has over 350 pages of content and videos. So… yeah. Nice one, Mark. The new programs will probably feature about half as much content — really, the bare minimum — with everything oriented towards drills and action, rather than reading and understanding. Exercises and missions will be expanded, and stair-stepped at a far more gradual pace.
For instance, in G3, approaching only had one step and about 10 exercises. Conversations had two steps and about 12 exercises. Same with attraction. The new programs will each have around 20 steps each, each with its own missions and exercises. Improvement and desensitization will be more gradual as well as elongated. Lessons will also be more, so you won’t just be reading stuff, but actual have to write and interact with examples given. You’ll be expected to write about your experiences every step of the way, both to receive feedback, but also to process what you’ve learned and accomplished.
- Focus on vulnerability and emotions – The G3 content is very pragmatic and to-the-point. “Do this 10 times and it’ll be easier,” type of stuff. And although that works, we can do better. The new programs will be focusing much more on the emotional process that guys go through with this stuff and preparing them to deal with it. If two guys both get rejected three times in a row, they’ll process it in entirely different ways. Some guys get angry. Others get apathetic and make excuses. Others become invigorated. Hopefully, the new programs will provide an outlet for them to notice and deal with each of their unique processes and be aware of what’s going on. Instead of just getting frustrated and quitting.
Like I said, the general structure will be the same. Online membership sites. Subscription-based. Current G3 members will get a discounted price on the new programs. Users will be able to sign up for all three programs at once or each one individually. Expect the prices to be higher.
Launch is still at least a month or two away. In the meantime, if you’d like to join the current G3 program, I invite you to. It’s still a great resource for guys who feel comfortable going out, but haven’t been able to “put the pieces together” yet, or who feel like they’re just going out aimlessly with no direction.. It’s also great for anybody who needs to be held accountable or who needs a refresher on all of the fundamentals.